Penta

Branding, Entrepreneurship, Graphic Design
2015

Branding for a social start-up created by a group of Brown University students with the aim of providing accessible prosthetics to disabled children in Vietnam. A collaboration with DK Lee.


Ideation / Brainstorming
Iterations. The modular identity is inspired by Penta's vision of connecting students and prosthetics users through a rehabilitation program, and by the aesthetic of the nuts and bolts that join prosthetic legs. 
a brochure geared towards high school students, explaining Penta's summer program
more pages from brochure
Penta stickers
More applications to come!

More projects:

2018
Moon Milk
Speculative design and copy for a lunar cold cream with odd effects. Inspired by Italo Calvino's short story, "The Distance of the Moon."
2017
Ulna
Inspired by Rebecca Solnit's A Faraway Nearby, Ulna is a typeface optimized for body text that references the rough edges of boulders, bones, and ice.
2017
Nebula Cam
A program that records movement on a webcam over time with a nebula of lines. Coded with Processing.
2016
Phone Book Iterations
Iterations of a phone book cover, based off a joke—"they're still printing the phone book?"
2013
Scribblehack: 404 Error
A 404 error page with the theme of exploration & adventure.
2015
Joe Colombo poster
A poster on the works of industrial designer, Joe Colombo.
2016
Touch Me
Touch Me is an app that encourages museum visitors to touch the art. A collaboration with Laura Lin.
2017
Pasta Packaging
Pasta packaged in pastel cartons that stand out on the shelf and make it easier to pour out pasta.
2014
Deforestation poster
A poster on deforestation—its causes and the future.
2017
ds4: process book
A meandering book documenting process & thoughts for four experimental design projects.
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