Crickets in the U.S. are still a taboo food item, even though they're protein-packed and environmentally friendly, use up far less energy to prepare than the meat industry, and are commonly enjoyed in other countries. We view crickets with the same fascination as we do any other "weird" food, but fear of the unfamiliar keeps us from trying it.
 
To help welcome crickets and other bug cuisine as a future food here, I pulled inspiration from the extreme American jello fad of the 1950s. Part of the hype over encasing everything from cake to sandwiches in jello came from a functional perspective of being able to keep food items for longer, but speculatively, a bigger part of it came from our constant fascination with the new, and jello's glossy, soft, friendly, yet somewhat alien form easily lended itself to becoming an object of intrigue and delight.
 
Using the characteristics of jello as a vessel for ushering in crickets as a consumable item, I designed a small retro-futuristic sampling of fried crickets encased in colorful agar (vegan-friendly jello made from seaweed) and presented it all on lasercut plexiglass sample plates. Encasing these crickets in jello makes for a cuisine that displays itself as something foreign and strange, feelings we are already familiar with, yet it highlights our fascination with the unfamiliar, prodding at a delight that comes from trying new things and adjusting one's eyes (or palate) to something one is unaccustomed to.
 
 
 

More projects:

2015
Misc. Posters
a small collection of miscellaneous posters from 2015
2016
Interactive Grass
an interactive webcam program that sprouts flowers when something yellow appears
2013
A Lasting Alaska
faux renaming and branding for an Alaska conservation group.
2016
Touch Me
Touch Me is an app that encourages conversation and play in a museum setting, where many feel the need to be quiet. A collaborative project with Laura Lin.
2014
A History of Typography
a selection of spreads from a history of typography primer designed for Type II class.
2015
Penta
Penta is a social start-up created by a group of Brown University students with the aim of providing accessible prosthetics to disabled children in Vietnam.
2016
Editorial: Jon Burgerman
a web editorial project featuring an interview with Jon Burgerman. Layout optimized for mobile, with small interactive elements.
2015
Ge|atin poster
a poster presenting two ways to view the food ingredient, gelatin
2016
RISD Convocation GIFs
a set of gifs celebrating RISD convocation 2017, on the theme of "fumbling"
2015
Wedding Menu
lasercut menus for a sister's wedding with the theme of a springtime garden party